MOTIVATION AS A MEDIATOR OF KNOWLEDGE EFFECT ON INVESTMENT INTEREST

The Covid-19 pandemic has made the Indonesian people aware of importance saving funds or being reserved for emergencies. Based on this fact, an investment phenomenon emerged where number investors increased from previous years. This study aims to determine effect knowledge and motivation interest, with as a mediator. research sample is 100 respondents, respondents are who domiciled in Surabaya. PLS-SEM was used test hypothesis study. results indicate that influences interest motivation. In addition, also affects interest. Moreover, found can mediate